The Orlando Magic score new campaign. It's Pure Magic!
As Creative Director for GoConvergence, Mario Saccamango led the team in developing the new Orlando Magic “Pure Magic” campaign. This involved commercial videos, creating the campaigns style guide and digital creative.
PROJECT INFORMATION
With the season quickly approaching, the Orlando Magic engaged GoCo with Mario Saccamango leading the creative vision to develop a new marketing campaign to help sell more game-night tickets. It began with a customer segmentation strategy and a new campaign vision for what a night at an Orlando Magic game really means. An integrated campaign using multiple channels, it was rolled out in broadcast, digital, outdoor and on all social channels.
