Atlantis Rises. Again.
As Creative Director at GoCo, Mario helped to develop the 20-year celebration campaign for the Atlantis, Bahamas. The work included national TV commercials, a takeover ad unit on YouTube and a 3D video tour of the resort. The year-long campaign was entitled, “Always Amazing” and featured Atlantis rising from the depths of the seas. The overall strategy helped to produce a dramatic rise in visitation.