The Florida Hospital Experience at Daytona International Speedway
Florida Hospital is a new sponsor of the Daytona International Speedway, home of the Daytona 500. One of the new features at DIS are expanded fan entrances called “injectors.” Florida Hospital was chosen as one of five sponsors to create its own branded experience in one of the new injectors.
PROJECT INFORMATION
With just four months to create a fan-friendly facility, Florida Hospital engaged GoConvergence with Mario Saccamango leading the creative vision to produce an immersive experience based on Florida Hospital’s message of CREATION Health, which needed to include interactive games, videos, and floor-to-ceiling graphics.
