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We took a legendary hotel and gave it a name.

The challenge was to create a new brand for the legendary hotel, speaking to a new generation of guests. Mario Saccamango’s vision led to a new fashion-inspired brand direction, fashion photography, bold design and engaging copy writing. The end result an authentic, yet elegant brand that epitomizes the uniqueness of the legendary Palmer House hotel.

PROJECT INFORMATION
We delivered a new brand vision, complete with color palette, font menu, and a photography style to “bring sexy back” to the Palmer House.

 

RESULTS

952% increase in online visitation during the first 90 days

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