We took a legendary hotel and gave it a name.
The challenge was to create a new brand for the legendary hotel, speaking to a new generation of guests. Mario Saccamango’s vision led to a new fashion-inspired brand direction, fashion photography, bold design and engaging copy writing. The end result … an authentic, yet elegant brand that epitomizes the uniqueness of the legendary Palmer House hotel.

PROJECT INFORMATION
We delivered a new brand vision, complete with color palette, font menu, and a photography style to “bring sexy back” to the Palmer House.
RESULTS
952% increase in online visitation during the first 90 days