The Perfect Vacation Destination
As Creative Director at GoCo, Mario drove the rebrand for the Nassau Paradise Island Promotion Board consumer campaign. We launched national TV commercials that directed consumers to an all-new web experience. The site encourages visitors to book member hotels and resorts, as well as a wide array of adventures and dining options around the island.
Results
100% increase in web traffic and a 55% increase in TrueView visits. And there was a 39% lift in visitation over previous year. A record high for the destination.
