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We made coffee taste like home again.

Barnie’s Coffee & Tea Company was founded back in 1980. To help reinvigorate the brand, Barnie’s enlisted Saccamango Creative to help execute a name change to Barnie’s CoffeeKitchen. The new concept is intended to bring a new coffee culture to communities in Florida and was inspired by “third-wave” independent coffee houses located on the west coast.

PROJECT INFORMATION

Saccamango Creative redefined what makes Barnie’s different by creating an emotional connection with the consumer. New brand visuals and messaging were developed to reflect the new mission: Home. Comfort. Taste.

Results

Barnie’s is now supplying its coffee to major retail grocery stores such as Publix and Walmart for major growth and sales.